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Netflix stock soared to new heights on Monday thanks to major announcements involving big names in entertainment. The streaming giant revealed that Beyonce will headline a halftime show during one of its highly anticipated Christmas Day NFL games. Additionally, Netflix reported impressive viewership numbers for a live boxing match featuring Jake Paul and Mike Tyson.
The fight between Jake Paul and Mike Tyson drew in over 60 million households globally, with a peak of 65 million concurrent streams during the main event. The co-main event between Amanda Serrano and Katie Taylor also captured the attention of 50 million households worldwide. Both bouts took place at AT&T Stadium in Arlington, Texas.
Despite the success of the boxing matches, Netflix faced backlash for technical issues that plagued the event. The New York Times reported that over 500,000 users reported difficulties streaming the fights on Netflix. Downdetector, a service that tracks internet disruptions, received a flood of complaints during the event.
In a bid to maintain momentum, Netflix announced a star-studded lineup for its Christmas Day NFL games. The Houston Texans will square off against the Baltimore Ravens at NRG Stadium, with Beyonce set to dazzle audiences during the halftime show. The Grammy-winning artist will debut live performances of tracks from her latest album, “Cowboy Carter,” during the broadcast.
The NFL doubleheader on Christmas Day will kick off with a matchup between the Pittsburgh Steelers and the Kansas City Chiefs at 1 p.m. Eastern Time. Following that, the Baltimore Ravens will take on the Houston Texans at 4:30 p.m. Eastern Time. With such high-profile events in the pipeline, investors are eagerly eyeing Netflix’s stock performance.
At the close of trading on Monday, Netflix stock reached $847.05, marking a 2.8% increase for the day. The stock had earlier hit a record high of $848.45 during the session. Netflix’s stock is featured on two influential lists by Investor’s Business Daily (IBD): the IBD 50 and the Big Cap 20.
The surge in Netflix’s stock price underscores the company’s ability to leverage popular content and celebrity partnerships to drive growth. By tapping into the star power of names like Beyonce and Mike Tyson, Netflix continues to solidify its position as a dominant player in the streaming industry.
Looking ahead, investors will be closely watching Netflix as it rolls out more high-profile events and exclusive content. With the holiday season in full swing, Netflix’s strategic partnerships and compelling programming are likely to keep its stock on a positive trajectory. As consumers flock to streaming platforms for entertainment, Netflix remains a top contender in the competitive landscape of digital media.
