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Overall, it seems that consumers are taking advantage of the convenience and deals offered by online shopping this Black Friday, as evidenced by the record-breaking sales numbers.
One category that has seen significant growth in online sales this Black Friday is toys. With discounts of over 27% off, it’s no wonder that online transactions for toys have increased by 178% compared to an average day in October. Whether it’s popular “Wicked” toys, Bluetooth speakers, TVs, patio heaters, air fryers, or cosmetics and skin care sets, consumers are finding great deals and snapping up these items online.
However, it’s not just the discounts that are driving online sales this Black Friday. The convenience of shopping from home and avoiding crowded stores and long lines is also a major factor. With the ongoing pandemic still affecting in-person shopping experiences, more and more consumers are turning to the internet to make their purchases.
In addition, the rise of mobile shopping is also playing a significant role in the increase in online sales. According to Adobe, mobile devices accounted for over half of all online sales on Black Friday, reaching 57.6%. This marks an increase from the 55.5% reported in the previous year, highlighting the growing trend of shopping on smaller screens.
Another factor contributing to the success of Black Friday online sales is the early start to holiday shopping this year. With many retailers offering deals and discounts well before Black Friday, consumers have had more time to browse and make their purchases. This extended shopping period has allowed consumers to spread out their spending and take advantage of more deals.
Overall, the record-breaking online sales on Black Friday are a testament to the power of e-commerce and the convenience it offers to consumers. With significant discounts, a wide range of products available, and the ease of shopping from home, it’s no wonder that online sales are expected to surpass previous records this year. Whether it’s toys, electronics, home goods, or beauty products, consumers are finding everything they need and more with just a few clicks of a button.
