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Google Trends Alternatives are essential for those looking beyond the limited functions of Google Trends for keyword popularity research. While Google Trends is helpful in some aspects, it falls short when it comes to uncovering new patterns and trends that marketers may not have noticed yet. This is where Google Trends alternatives come in, providing a more comprehensive approach to trend research. Here are some of the top 10 Google Trends alternatives for 2025:
1. Exploding Topics:
Exploding Topics is a powerful tool that searches the web for emerging trends across various disciplines. Unlike Google Trends, no specific search terms are needed. Simply choose a category and browse over 1 million topics for trends. One key distinction between Google Trends and Exploding Topics is that the latter reveals new trends before they become widely known. This can be incredibly valuable for marketers looking to stay ahead of the curve and predict future trends in their industry.
In May 2020, for example, Exploding Topics identified “AI writing tools” as a trending topic. Since then, search interest in this category has surged by a staggering 50 times. This highlights the predictive power of Exploding Topics in identifying tangible product trends. For instance, the tool identified the trend of “air fryers” in June 2019, a full 18 months before it became mainstream. This forecasting ability makes Exploding Topics an invaluable resource for marketers seeking to identify the next big thing or investors looking for guidance on future trends.
2. Semrush:
Semrush is another powerful alternative to Google Trends that is particularly useful for social media marketers, content marketers, bloggers, and digital marketers. The tool supports content strategy and creation through features like keyword research, content development, and paid advertising support. Additionally, Semrush offers a rank tracker to analyze page rankings and competitor analysis to track the content created by competitors and consumer sentiment around them online.
While Semrush is easy to use and requires minimal training, teams without a strong technical SEO background may not be able to fully utilize all its features. This could result in paying for features that are not being used, making it less ideal for teams needing complex keyword research tools. Semrush offers three different pricing packages ranging from $139.95 to $499.95 per month, with yearly discounts of up to 17%.
3. Treendly:
Treendly bills itself as “Google Trends on steroids” and offers a comprehensive trend database and personalized trend reports to help customers discover new industry trends. The platform allows users to search and filter trends, view trend data across multiple areas, anticipate trend growth, and store trends in a library for future reference.
Additionally, Treendly provides insights into popular Google, YouTube, and Amazon searches by platform, which can be invaluable for e-commerce teams and digital marketers looking to understand how customers engage with these platforms and what they are searching for or purchasing. Treendly offers two premium plans: Starter for $49 per month and Enterprise, with pricing available upon request.
While the Starter plan has limitations, such as tracking only 25 trends and not allowing custom reports, the Enterprise plan offers more comprehensive features that may better suit the needs of businesses looking to stay ahead of industry trends. Overall, Treendly is a valuable tool for marketers looking to gain deeper insights into emerging trends and consumer behavior across various online platforms.
In conclusion, Google Trends alternatives like Exploding Topics, Semrush, and Treendly offer powerful tools for marketers looking to stay ahead of the curve and predict future trends in their industry. By leveraging these alternatives, marketers can uncover new patterns and insights that may not be readily apparent through traditional keyword research tools like Google Trends. With the ever-changing landscape of digital marketing, having access to comprehensive trend research tools is essential for staying competitive and identifying new opportunities for growth.
